Planning Task 1 - Audience research

 Learning Objectives:

K: about audience segmentation.
U: how audience segmentation effects media products.
BAT: conduct research and create an audience profile for your individual product.
CO: Use media terminology throughout.

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Task 1 - Create a new post and title it " NEA Planning task 1 - My Audience"


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Task 2 - Go to www.surveymonkey.com, create a FREE account and create a 10-question questionnaire asking people what they like and dislike about media products of your chosen brief.  For example:

Brief: Magazine.
1 - What is your age? (you MUST include this question in your questionnaire).

2 - What is your gender? (you MUST include this question in your questionnaire).

3 - Which of these music genre do you listen to the most? (select ONE).
    - Rap
    - RnB
    - Rock
    - Pop

4 - Which kind of photography would you expect to see in a front cover of a Rock Magazine? (select ONE)
    - Close Ups.
    - Medium Shots.
    - Long shots.

ETC...

You need to think of questions that will give you answers you can use to produce your product, so don't just ask questions for the sake of asking questions... Remember that all your research MUST be useful towards the making of your final product.


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Task 3 - Invite peers to answer the questionnaire... you can do this via sending them a link via email.

You must wait for the students to answer your questionnaire before going to task 4.


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Task 4 - Review your results and copy and paste any graphs or charts given by surveymonkey.  Then you need to write up your findings in paragraph form including how you intend to use the information collated in your questionnaire.
You can use the questions below to help you write your analysis:

• What did you find useful about the information collated? 
• How are you going to use the information collated to establish/define a target audience for your product? 
• What does your audience expect to see in the product you're going to create?
• How are you going to use the information collated to come up with designs and house-styles for your product?

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Task 5 - DEFINE YOUR AUDIENCE
The last piece of writing you need to do should be an explanation of who your target audience actually is now... Please define your audience by gender, age, socio-economic class, likes and dislikes... together with the rest of the other categories as described in the brief.